October 23, 2019

Why chatbot is so important for your business in 2020

2 min read

Have you ever asked yourself what does chatbot mean? Why chatbot is important for your business and customer experience? Never heard about them? Let’s start diving in!

What is a chatbot?

Have you ever tried to contact a company through a representative at a call center? So, you might know how slow and frustrating this process can be.

However, technologies are moving forward day-by-day and chatbots came into play. What is a chatbot? It’s a kind of technology, that helps to communicate with our customers through messenger apps. With a strong AI technology that is built in to the software, chatbots can learn from what a customer says to personalize the interaction and build off previous interaction. Fast process of making a decision and picking the right data can be done by chatbots. So, if you are not using it right now for your e-commerce store for example, start immediately! According to Facebook research in 2018, it is predicted that 85% of consumer interactions will be handled without a human agent by 2020.

Why you need to use chatbots in your business?

Chatbots can be useful in many aspects of your business. There is no secret about replacing customer service representatives or support team with chatbots. If a customer has an issue with a product, chatbot can be a good solution of how to fix everything you want. Brands are also using chatbots to connect their customers with thought leaders and add personality to their products. Don’t forget about the minimal cost and maximum returns! In all cases, brands seem to be having great success and experiencing increased engagement and revenue.

So, how can I choose right chatbot application for my business?

There are different approaches and tools that you can use to develop a chatbot. Depending on the use case you want to address, some chatbot technologies are more appropriate than others. In order to achieve the desired results, the combination of different AI forms such as natural language processing, machine learning and semantic understanding may be the best option.

Start using them right now and you will not regret for sure!

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