November 27, 2019

Top 5 Web Design trends in 2020

3 min read

The new year is about to begin and today’s websites need to be delivering their messages all the more clearly in order to stand out. Our team worked a lot to pick out top 5 web design trends in 2020 and here is what we’ve got:

Motion Design + Interactivity

More and more websites & web applications are using interactive elements(animations). This way of presenting information is much more efficient than textual or even pictorial. But it’s also important that your potential clients don’t spend a lot of time just waiting when the video will load. One of the most trivial solutions is adding GIF-animations. GIFs can transfer the most complex ideas in a short amount of time. Here is a good example of perfect UX design and right GIF-animation: link


The departure of complex design comes from minimalism. Adding white space between content blocks or page sections is the “must have” for today’s era. Also it’s hard not to mention hidden elements all over the websites: navigation bars, interactive popups, push notifications. Today, minimalism is moving towards maximum simplification with the display of as few elements as possible on one page. A good example of using minimalism is Apple website.

Responsive Design

There is no secret that mobile phones used for surfing the Internet no less than computers and laptops. Also consider the browser window mode, which is often used to simultaneously view multiple web pages.

Half of web traffic worldwide comes from mobile devices according to In the second quarter of 2019, mobile devices (excluding tablets) generated 48.91 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2018. So if you don’t create wireframes for mobile devices, you can’t name yourself a good web designer.

Augmented Reality (AR)

This isn’t a new trend, however, it’s strengthening its position for years to come. For online fashion, jewellery and perhaps, even beauty retailers, this is a must! You don’t know what augmented reality is? This is a type of technology combining a computer generated image with your real-world view. Have you ever played the Pokemon Go game? That’s augmented reality right there. AR and VR (virtual reality) help online shoppers make a faster and better decision when buying products online.


Do you want to make a reservation or booking fast? Deal with complaints? Learn more about chatbots! They are one of the hottest web design trends right now and will continue to grow in the future. Why? They provide instant answers to some of the users’ questions, can collect feedback and improve themselves, and can remember users’ preferences. One step closer to a great personalised UX. You need to do a research how to create it even if you are not building a website, so you will have a clear vision of how it is working.

If you want to learn more about web design trends in 2020, follow us on: LinkedIn & Facebook

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